distribution channel is increasing as well as market share of retail phase. Market share of big marts expects to be expanded due to continuous increasing quantity of imported rice, and it will be affected in not only rice producers and rice processing comples (RPC), but also competing distributors, such as wholesale market and small-sized retailers.
1. Current distribution circumstance in ric
distribution industry like Shinsegae is economic-defensive. Which means Shinsegae isn't influenced with economic fluctuation compared to other companies. Many specialists also said that one important part of Shinsegae, E-mart is intensively economic-defensive.
2) Competitor Analysis (Lotte shopping, Hyundai department store)
Rivals of Shinsegae are Hyundai Departmentstore, Lotte Shopping, GS
distribution cost
Maximize delivery effectiveness
Minimize delivery time
Distributing & Manufacturing
Service
Manages productivity
Stickers/tags on the finished
imported goods
Transport Service
Developed advanced transportation system
through the best quality trucks
Distribution Consulting Service
Constructed DW’s Centroid
Established efficiency in distribution
Distribution strategy: Corresponding strategy of Shanghai E-Mart according to the limitation of entering into Chinese distribution market.
10. Comparison of the strategy expanding abroad between E-Mart and Carrefour in China.
E-Mart Carrefour
Joint ratio 98:2
(aggressive investment) 55:45
(Focus on reducing investment)
Store size 3,820 Pyung
(display stand’s number of product in
sized retail store in Dongdaemoon market to make an effective distribution is limited. The severe change of the new distribution structure is not accepted among the sellers in Dongdaemoon market. In addition, there is a shortage of experts who can reinforce the distribution and exporting system.
In conclusion, this paper states that the Dongdaemoon fashion market has played a key role in produc