1) Skin Food brand facts
The first store was opened in the Myeong-Dong district in Seoul in December 2004.
At present(May 2009)thereare 287retail stores and plans are on for setting more stores. It is one of the fastest growing brands in the Korean skincare market.
The natural appeal of the products increased its popularity over the years.
The overwhelming success made way for setting up
Skincareproducts which include Korean Herbal ingredients suit well to Korean, so they have no side-effects. Like this Sulwhasoo can satisfy Korean woman very well and became very popular in short time.
Sulwhasoo launched in 1997 and keeps on making huge profits every year. They sold 40 billion won of 'JaEumSang'; a facial cream just in 4 years and won in 2002 Korean Marketing Award sponsored
skin most effectively.
1 Oily emollients can help reduce friction between skin surfaces & between skin & clothing.
2-1Water from o/w emulsions can help to swell the SC, increasing the ability of actives to penetrate skin.
2-2 IN w/o emulsions, water is slowly released & reaches the upper layers of skin .
Enhanced hydrated skin can result in an additional twofold to threefold increase in
아마도 여러분은 대학교 수업시간에 분자학, 유기합성, 열역학에 대해 공부했더라도
산업체의 과학적인 실전 업무에 바로 적용이 가능한 기술을 배우지는 않았을 것이다.
《Beginning Cosmetic Chemistry》라는 책에서 여러분은 탁월하고, 숙련된 화장품
기술자가 되기에 적절한 모든 주제를 개괄적으로 살
중간발표 요약
AMORE PACIFIC의 강점
국내 화장품 시장에서의 높은 점유율
다양한 해외 진출 경험 (특히, 미국으로의 성공적 진출)
자체 화장품 연구소를 통한 제품 개발
다양한 남성 화장품 포트폴리오 구축
MEXICO 남성 화장품 시장의 매력
높은 경제 성장률(06년 4.8%)
Metrosexual Trend에 따른 남