slogans which can explain effectively SENS's hallmarks. They adopted 'Digital nomad' as the slogan to lay stress on its mobility and portability since 2003, and have tried to deliver a message that SENS is the laptop computer everyone wants to have by using 'it SENS' since 2007 so far.
Let's find how they express the different messages they want to transfer to the consumers through the TV c
Heineken의 품질적 속성을 강조하는 Slogan은
우리가 정의한 Core Customer와 부합하지도 않고
우리의 Concept과도 맞지 않음
우리의 광고 Concept을 충분히 반영하고
우리가 정의한 Core Customer와도 충분히 부합하는
우리가 만든 Heineken의 새 Slogan
Heineken과 유사한 발음으로 구성함으로써
2. Brand Identity & Slogan
Global Leading Brand로의 도약을 위해 Brand Identity를 ‘세련되고 당당한(Refined & Confident)’로 결정했으며 이러한 Brand Identity를 제품, 디자인, 커뮤니케이션, 서비스 등 제반 활동을 통해 구현함으로써 고객들에게 현대자동차만이 줄 수 있는 독특한 혜택과 이미지를 창출하려 한다.
1)company name: Bayer
1863 is founded as the small dye company.
Germany pharmaceutical company.
2) Brand Image
The company present sloganized "Science For A Better Life"
This slogan about building trust or a positive brand image.
Bayer makes with the product is environment-friendly product.
the all productions which produces and environment-friendly
the resources is a company.
Although numerous studies in the past have contributed a lot in studying advertising language, advertising slogan as one of the most concise expressions of promoting products has failed to attract scholars’ attentions for long. Besides, most of th