Ⅰ. Introduction of ‘HEODAK’
▶Information about (주)얼떨결 and products
‘HEODAK’ is a brand name of products made from chicken breasts. The CEO of (주)얼떨결, HEO KYEONGHWAN (a comedian), exteriorized this in July, 2010. He was interesting in making a good shape himself so he used to buy chicken breasts. Using chicken breasts, he felt that buying, using, and keeping chick
I. Background Information
Optical Distortion, Inc. (ODI) is a small company to sell its new and only product – a contact lens for chickens (ODI lens). It is very beneficial for the farms in the poultry industry, in terms of reducing chicken cannibalization, lessening chickens’ trauma after debeaking process, and saving great amount of feed efficiently.
Ronald Olson, ODI’s marketi
3) Marketing strategy(4P Mix)
① Product:
• Indoor and outdoor tables separated into smoking and non-smoking areas
• Interior: Comfortable seats, Dim light which creates cozy atmosphere
Blanket service for women wearing skirts
Wide screen TV for sports TV shows or MTV
• Upgraded product quality by using domestic chicken which is fried in vegetable oil and organic food,
will also be repositioned based on its price and uniqueness. Since Rice Burger had failed twice, the product name and flavor will be slightly changed to remove the negative associations. It will be “BBR Burger – Bean Bulgogi Rice Burger,” the previous Rice Burger now added with patty made from soybeans instead of meat, served with healthy teas. Considering the number of franchises,
chickens. For chicken consumers, the most concerning factors are the quality and cleanness of the oil for fry. Not only make this change inside the company, it is important to convey this current changes to the customers. So we'll use advertisements which will explained last part. Also, to meet the demand of wellbeing products, POPEYES should focus on the development of salad menus, especially c