Features…
Applications that
you want to install and can be added or deleted.
Directly to the Internet using
wireless Internet access
Users want to create own applications
Cable operators broadcast channels (PP)
has led the launch of the smart phone applications.
Smart phone applications are
not immediately affect revenue.
But,
by increasing brand awareness
as an
Media importance: TV and CATV>internet>print media
1.Purpose; make turn in to the positive attitude with wifi itself from
new consumer or mnp.
2.How to do; focused on main target with major media
+
high level of GRP based on reach
Desire[2months]
7,289682,000 won
bed at a designated hour. In addition, the Internet and information technologies are helping us manage, search and retrieve our collective intellectual output at different scales, from Twitter and previews to e-books and online encyclopedias. Thus he concluded the text, as the new forms of media, was far from making us stupid, and these technologies were the only things that would keep ussmart.
information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phone maker. Consumers who use smart-phone had dissatisfaction to their smart-phone service like low-speed operation, limitation of using software and they exchange their opinion with SNS. So they acted group action for service improvement to maker
Introduction of Clay Shirky
An American writer, consultant and teacher on the social and economic effects of Internet technologies
A social media theorist
Other writers
Steven Pinker
An experimental psychologist, cognitive scientist, linguist author of popular science writing
New technologies are the only things that would keep ussmart