I. Keeping old customers
Situation
Nowadays, Many people use smartphone. Smartphone industry in Korea started lastly but it has the fastest spreading speed of smartphone. The driving force of rapid prevalence of smartphone is useful applications. We look into mobile messenger in many applications, especially Kakaotalk and my people. Currently, more people use Kakaotalk than my people. Kaka
The number of smartphone in use is over 50 million
People can do almost all tasks of computers on their smartphone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smartphone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
Breakthrough of Smartphone(1/5)
1. Background of its development
- SmartPhone
With operating system like Pc => Various Applications
- Infrastructure
Network, Price, Hardware, Contents
- Economy of speed
Acquiring Information, Implementing Work,
SNS(Social Network Service)
2. Characteristics of I-phone
SPEED
The function of
copy and paste
Video
Internet
Why Korea failed i
ISP(Internet Service Provider) point out excessive data traffic usage. And data usage has been increasing. So, mobile data traffic can make network overload.
Kakao Talk is pushing aside short message service. As Kakao talk appeared, the prominence of SMS is decreasing. They mentioned that Kakao talk is responsible to network overload.
A data rate contribute telecommunication firms’ revenu
practice sent and given among strong ties via “I’m Here” location-based AR messenger service. Furthermore, it aims to explore ways for service enhancement in terms of efficient, augmentatively-realized communication.
4.2. Samples and Procedure
The experiment was conducted among 20 samples with average age of 26.5, and standard deviation of 2.84. Out of those, 10 were male, and 10 were