스마트폰(SmartPhone) 이란?
스마트폰은 일반적으로, PDA등에서 제공되던 개인 정보 관리 기능과, 휴대전화의 휴대 전화 기능을 결합한 휴대기기를 지칭한다(by wikipidia)
“정리하자면 스마트폰과 일반 기능폰의 차이는 개방성을 갖고 있느냐 없느냐 이다.” (블로터 포럼 중…서진호 한국 마
Until 3Q11, SKT can sustain its market position in the feature phone market
After 3Q11, SKT can make competitive advantage in the smartphone market
- In terms of number of smartphones
SK Telecom(SKT) competes fiercely with KT and LG Telecom in Korea smartphone market. At present, KT and I-phone take a first market share, but SKT penetrated in the smartphone market through Samsung Electr
or laptop computers
• Voice recording
• High-quality Digital camera
• Microsoft Office compatible applications
"Smart phone can communicate with someone who is a long distance away, but it can put some distance someone next to you”
BASIC CONCEPT OF SMARTPHONE
CONVENIENT FUNCTIONS OF SMART PHONE
(BASED ON APPLICATIONS)
Smartphone & negative aspect
Smartphone Application
강점
보조 device를 활용할 필요가 없어서 간편
휴대하기 용이함
의지가 약한 사람도 쉽게 건강관리를 할 수 있음
스마트폰의 주 사용층이 20대-30대이므로, ‘미드미’의 타겟을 생활이 바쁜 젊은 직장인층으로 설정
Target : 20대~30대의 바쁜 직장인
타겟층의 특징
웰빙 등의 트
Smart phones act as the all-in-one, offering cell phone service with the tools, applications and even games of the average PDA.
2. problems
smartphones measure the gap in IT accessibility between the people with good educational background and financial status and the other halves.
5. Functional Problems
price problems
Problems on Wi-Fi network
Problem of addicti