smokers early death. Smoking should be made illegal in all public places as it is very dangerous to ones health, it endangers the life of people who must work in smoky environments, and it makes it difficult for smokers to cut down on their nicotine intake, as they can smoke everywhere.
As mentioned above, there are a vast number of illnesses caused by cigarette smoke. The major disease caused by
(4) Consumer blind test
An interesting test was conducted in 2009, resulting that most university student smokers could not distinguish the taste of each individual cigarette . In order to figure out whether consumers could actually distinguish the difference in taste between foreign brand cigarettes and Raison Pop, we have designed a consumer blind test.
The blind test was conducted as follo
We meet smokers almost everywhere,in the street, in shops, at the railway station, on the campus and in many other public areas. This explains the astonishing statistic figure of 1.1 billion smokers put of 5.6 billion people in the world, occupying about 20% of the world믾s population.
> Over half of Korean smokers smoke about a pack of cigarettes a day. (reference: http://www.kostat.go.kr/)
> Let’s assume for the sake of argument that smokers smoke about a pack of cigarettes a day.
Year 10% simple 10% compound 30% simple 30% compound
1 955,072 985,382 1,047,653 1,143,404
5 5,882,182 6,590,763 8,630,411 11,492,921
10 16,292,375 21,739,603 42,049,124 88,501,663
2
To understand the implications behind the smoking habits of smokers
To understand the reasons behind smokers’ disliking of Raison Pop
To understand the possible ways to improve Raison Pop’s communication method