Orion Snack International
China : Haoleyowupie/ 63% market share
Russia : “the Korean Burger”
1000 trillion won from foreign markets
exceeding domestic profits (860 trillion won)
Exports to 40 countries,
90% of it deriving from China & Russia
Strengths
Unique Technology
Strong Brand Image
Possession of Local Fabrications
Weaknesses
Relatively High Price
High T
Snacks>
김밥 (Gimbap)
Spiciness: Price: 1,500 - 4,000 won per roll
Cooked rice is slightly seasoned with sesame oil, salt, and sesame seeds.
Then it is placed on a sheet of dried laver.
Strips of ham, pickled radish, seasoned spinach,
and egg are then placed close together on the rice;
it is then carefully rolled together until the roll is evenly shaped.
The street vendors
The exact date of Makgeolli’s origin is unknown.
documentary records during the Goryeo Dynasty (918-1392).
in 1917 during Japanese colonial rule, the Japanese government imposed upon Koreans an order that banned individual brewing of grain wine at home.
Recently , Makgeolli is making a fabulous comeback.
It was only last year alone that more than 700 makgeolli houses opened.
Speciali
Hwajeon
Hwajeon is a Korean traditional
desert.
Knead the glutinous rice flour with boiled water.
Pan-fry the dough over low heat.
Decorate the top of the dough with petals.
It can give the fragrance of a fresh flower.
And with syrup it is very sweet.
-Analysis
Appellation: South Australia > McLaren Vale
Composition: 100% Riesling
Producer : d’Arenberg
Alcohol: 11%
Vintag
ㅇ 아마존이나 월마트 확인 결과, ‘Asian Snack’ 키워드 검색시, 다수의 도시락김 및 스낵김이 확인됨.
ㅇ 제품 관련
형태는 도시락김 (seaweed sheet), 김부각(tempura), 후리카케 등이 확인됨.
주요 맛으로 Sea Salt, Wasabi, Chili, BBQ 등이 확인됨. 미국인 타겟으로 시장 진입시, 현지 맛 고려 필요
환경에 민감한