allows the development of principles, or tools, that can be used to study complex social issues.
경제 이론은 복잡한 사회적인 이슈를 연구하기 위해 사용될 수 있는 법칙이나 수단의 발전을 인정하는 추상적인 사고방식입니다.
6. The self-interest hypothesis is a very basic assumption of economic theory. Although Economists recognize that economic beha
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online w
social class income, education, occupation, etc.
- It's difficult for marketers to neatly categorize such consumers into one social class or another.
Money enables people to acquire items needed for everyday living.
Money allows consumers to acquire status object as indicators of social class standing.
Money as both good and evil
:money can lead to a higer quality
Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow th