behavioral regularities) 항상 채널의 조화러움을 방해하지 않는다. 행위경제학과 심리학의 연구를 보면 대부분 사람들은 순수한 이기심이 없지만 평등과 공평을 중시하는 것이다. 만약에 사람들이 순수한 이기심이 있다 이런 사회적인 선호가 복잡한 계약을 대체하는 것이 도움이 된다. 예들 들면 Fehr의 주
research, we try to explore on the basis that apps몶 diffusion and external factors that are closely related to each individual is somehow casts lead to any reaction.
First of all, we try to configure construct on the basis of value for money, ease of use, social impacts associated with the oral tradition and the ranking to research the factors affecting mobile app purchase (Kim Heewoong.
Broadly defines as :
The process by which we become who we are in the social world by interacting with others
Specific definition and research area depends on perspective
-Functionalist approach
-Conflict theory
-Interactionist approach
People learn new behavior through over
reinforcement or punishment,
or via observational learning of the social
factors in their
research.
There are some limitation to apply this theory to general situation. The reason why this is that there are too many qualities to be a good leader and sometimes the qualities are contradict each other. In the real society, it is impossible to exist a leader who has the whole personal characteristics to be a good leader. Therefore, we decided to focus on the 'Behavior Theory' rather than
◊ Attribution theory is a social psychology theory
◊ According to this theory, whenever we make
judgments about the caused of others behavior, or our own
◊ These judgments are guided by both internal and external factors.
1)Research question
◊ What is the effects of consistent commercial model on
customer's buying behavior : Focused on beverage