Social Responsibility
그러나 '글로벌 브랜드'를 규정하는 요소로 많은 기업들이 생각하고 있는 것만큼 미국의 가치(American values)는 별로 중요한 것이 아니었다.
1> 품질신호(Quality Signal)
소비자들은 국경을 넘나드는 기업간의 맹렬한 경쟁시대에 살고 있고 그 경쟁의 승리자(victor)에게 아낌없는 찬사를 보
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
Other indicators of Social Class
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
Social Class Indexes
○ Computerized status inde
4. Case analysis - social service voucher system
a. Definition
Social service voucher system(SSVS) is the system that is provide high quality- various service for the elder, the disabled, pregnant women and child. Since 2007, Korea have practiced for about two years.
b. Operationproject
the number of users
budget
(the national treasury)
elderly care service
7731
287(100)
disabled assis
social and culture of genders equality as family friendship
Make compatible environment for work and home
School, society's reinforcement and make family culture
*Slower economic growth
*Weaken the sustainability of social security
*Changing business environment
and industrial structure
*Weakening of the gap of economy