“All human beings have a need for Phatic communion (Malinowski, 1923)
Focuses on how people explain the causes of their own successes and failures
Very personal, egoistic nature of SLA
Learners take on a new identity with their newly acquired competence
→ SLA involves some degree of identity conflict
Guiora et al. (1972):
a direct relationship between inhibition
and pronunciatio
introduction
Hedonic products and services
vs.
utilitarian products and services
Science : personal attitude or reaction toward an aesthetic or social situation, regarded as either good or bad
Psychology : related to an individual’s sense of aesthetics that is considered as something positive essence related to beauty
Sociology : considered to be part of an individual’s cu
changed so fast and the concept of marketing did as well. Seeing the evolution process of the marketing, it firstly went through market 1.0 era. In market 1.0, marketing was considered as mere selling or persuasion. And in information age, marketing 2.0 pursued ‘customer-centric’ attitude. But the customers are still passive target for the companies. Finally now, we are in marketing 3.0 era.
attitudes towards online-ad become more negative.
Consumers demand more sophisticated services
Prosumers
Facebook became the single largest display ad site in US
Now, Google get 5% of net income from operating
Open Platfrom business
Let’s assume if Yahoo! also get the same portion of net income from Open Platfrom business
We estimate that
65.2(Google’s in 2009) * 5%
You are the Managing Director of a Korean electric scooter manufacturing company that has a turnover of USD 100 million and employs 1300 people. You are strong in battery and electric drive solutions, your products are of high quality, and your product prices are in a premium category. Your sales are currently only in Korea, mostly through specialty stores.
You have learned that there is a signif