Source : 한국경제인연합회
1-2. CSR of Hyundai Car Analysis
According to this market analysis, Hyundai car is also doing CSR. They progress various campaigns under the ‘MOVE’ including easy move, safe move, green move, and happy move. ‘Easy move’ is development of welfare car and supply electric wheelchair for disabled people. ‘Safe move’ is safety education program to pr
Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second on
source.
The
energy
source
that
induces the renewability of biomass is the sunlight or radiation from the sun captured
by
photosynthesis.
The
term
““biomass””
is
used
to
describe
all
living
matter
derived
from plants, such as trees, grass, animals, fungi and algae.
The analysis of a sample of solid fuel
analysis
현재 르까프의 워킹화 시장점유율은 제품의 우수한 품질에도 불구하고 프로스펙스의 W 파워 워킹화에 비해 낮다. 이것은 제품의 전략적인 IMC가 필요함을 입증해준다. 따라서 워킹화라는 제품군이 가진 특성을 고려하여 광고를 통한 전략적인 마케팅을 해야 한다.
2. Setting media objective
1) Targe
to identify the most important study assumptions
Situation when Sensitivity Analysis should be used
1) Data elements are uncertain because no figures are available
and estimates must be used
2) Data elements are not precise
3) Data elements are unknown
because of pharmacoeconomic methodology controversies
D. Sources to identify high and low variables ranges