1. OB Team Analysis
(1) Buying Soysauce
After they bought important food, OB team went to market to buy soysauce for making soup. In this scene, they showed lots of action which can be inferred consumer behavior. These actions are involved in value, level of expertise and price inference.
Values are enduring beliefs that a given behavior or outcome is desirable or good. As enduring b
- Introduction
Why we choose “무한도전”?
Two Groups
We focused on the knowledge and experience gap between two groups
1. OB Team Analysis
(1) Buying Soysauce
Myung-soo said like this "More expensive, more delicious."
Relevant theory
1. The difference of values
2. Level of experience
3. Price inference
5. 된장(Soybean Paste)의 종류
1. 재래된장(Soybean Paste)
막된장(전통된장) : 조선간장 제조 시 얻어진 부산물, 간장 제조 후 건더기에 소금으로 간하고 항아리에 담금. 삶은 콩을 찧었다가 넣기도 함
토장 : 막된장 + 메주 및 염수를 혼합 숙성 혹은 메주만으로 담은 것, 2개월 후 식용가능(상온 장기 숙성)
Today soysauce is made by two methods: the traditional brewing method, or fermentation, and the non-brewed method, or chemical-hydrolyzation.
The fermentation method takes up to six months to complete and results in a transparent, delicately colored broth with balanced flavor and aroma.
The non-brewed sauces take only two days to make and are often opaque with a harsh flavor and chemical aro
1. Introduction
1) Definition of preservation and food-spoilage micro-organisms
Food preservation is the process of treating and handling food to stop or greatly slow down spoilage (loss of quality, edibility or nutritive value) caused or accelerated by micro-organisms. Some methods, however, use benign bacteria, yeasts or fungi to add specific qualities and to preserve food (e.g., cheese, wine