Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
Classification
Structure Of Sports Marketing
Marketing
Of
Sports
Marketing
Through
Sports
.
.
.
Problem
공식 후원에 막대한 비용(Ambush Marketing)
지나친 상업주의
기업 목표 소비자의 불일치
통합 마케팅의 부실과 후속 조치 미약
기대효과 평가의 어려움
8) Gallery
A gallery will provide customers to see authentic work. And it is that people are allowed to buy arts in person if they like it. Our suppose is taking a rest and calming themselves during enjoying arts of our gallery because people easy to feel boring and stuffy if they just stay on the cruise.
9) Small garden
It is that to make a small garden which has trees, flowers and a r
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv
Embrace the environment as an important theme
Interest in environmental issues
“Well-being”, “LOHAS “ = Important in their lives
Bourgeois and bohemian tendencies
Use the environment as a tool to express their luxurious lives
Have their own philosophy and Eco-friendly lifestyle about consumption