I. INTRODUCTION
Reason for choosing Tennis Tournament
Tennis is 2nd rank among the domestic sports clubs.
- Tennis is 2nd rank among the number of people who sharing the same interest and domestic sports clubs.
Number of people who sharing the same interest are about 23 hundred thousand and number of domestic sportclubs are about 8 thousand.
There is no post Lee Hyung-ta
2009.12 K-League 7-W 8-D 13-L 12nd
2008.12 Awarded K-League Best Marketing Prize
2007.12 Appointed New Coach : 황선홍
2005.07 Champion (K-League)
2004.12 Champion (FA Cup)
2001.11 Awarded Best Team in 2001
2000.02 Renamed as Busan I 'Park
1983.12 Established Daewoo Royals
Age
10s : Games
20s : Sports
30s : Entertainment
40s, 50s : National TeamOver 60s : Nothing
Sex
Fema
Club activity
Club activity-Korea
Club activity-Japan
Differences Between Korean club and Japanese clubClub activity-Korea
Field – Exercise. Symposium, Movie, Music, etc
Usually one club per one student
Activity – 3 or 4 days a week
Purpose – “Friendship”
Student-centered – Lack of experts(Lack of expertise)
Characteristics – Activity < Friends
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
2. About the club
In 1983, team was established as 「Busan DaeWoo Royals」. The team got trable in 1997 and first 4th K-league championship title. In 2000, team renamed as 「Busan I`Park」. In 2000s, after reborn to 「Busan I`Park」, team just got 3rd FA-cup title in 2000 and 2nd place Adidas-cup in 2001. The spectators of Busan is increased in gradually after 2000.
3. Slogan
Team slo