D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Satisfaction
Loyalty and organizational commitment
Core Success Factor: Human Resource
Innovative ideas from employees
Focusing on intrinsic rewards
Organizational System
Organizational Structure
Reformation to exercise CSR
Human Resource Management Policies
Satisfy employees
Corporate culture
Sports identity and motivation
c. Increase safety by HSE (Health, Safety, Environment)
They have 산업안전보건위원회. Meeting regularly.
There are 9-10 union member and they have a meeting regularly to exchange their opinion
about HSE. So they can reduce industrial accident.
STX provide checkup to the worker and their family.
And also provide medical program and education about health.
d. Collaborative u
sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.
They also market head gear under the brand name Sports Specialties, through Nike Team Sports, inc. They sell small amounts of plastic products to their manufactures through Nike IHM, inc. Bauer Nike Hockey inc. Manufacturers and