Sports Korea which is U.S multinational company doing business in Korea to study how multinational company's HR system is working at the local level. We believe by studying Nike Sport Korea's HR system, we will understand how multinational company's HR can be applied to Korea and further, to local countries
2. about Nike Sports Korea
1) Sport Industry – definition
Sport indust
Industry Background
WHAT IS ‘OUT DOOR’ ?
Simple Definition :
야외에서 입는 옷
Current Trend :
* 아웃트로(Outro) = 아웃도어 + 메트로 LOOK
= 전문성,기능성 + 패션 = 도시생활에 접목된 컨셉
* ‘신경써라, 산에도 시선이 있다!’ – 젊은 패션감각을 추구하는 Down-age
Segmentation :
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In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CH
In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
Lower average net PPE
Higher operating efficiency
Lower increase rate of sales
Ineffective use of stockholders’ investment
Expected higher stock price in ‘07 & ’08.
More effective use of assets
Affected by the drop in NPM
Makes more profit from sales
Af