Baseball 1,0
태생이 모기업에 의존적인 형태의 프로야구단
과거에는 지상파 중계로 노출효과가 야구단 운영비보다 많은 구조
기업의 안정적인 자금 공급으로 야구단의 無마케팅
하지만 지상파 중계가 줄어들고 관중수가 줄면서 노출효과 급감
기업마저 외면하는 야구단 운영
브랜딩
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, baseball, golf, etc.
sports vitalization and expand the sports base. Also, including figure queen Kim Yuna, the national soccer team that include Park JiSung, Ki SungYong, Lee ChungYoung and so on, national basketball team, national baseball team, they are sponsoring the sports player and team that represent our nation.
Nike sports, no less than product, is known for their defiant and innovative marketing activity.
3.2 Target Markets
▪ Geographic
- sports stadium
- Rural or metropolitan area
▪ Demographic
- over 20, male or female
▪ Income, occupation, education, Religion, nationality, ethnical group
- It doesn't matter. Just matter people who are interested in sports, baseball and american football
▪ Psychographic
- people who watch games on TV or