Football
축구
Football (soccer) is the most popular sport in Denmark, with over 313,000 players in more than 1600 clubs.[1] The national football team in Denmark have reached high and notable results, like qualifying for the European Championships six times in a row (1984-2004) and winning the UEFA Championship in 1992. Other significant achievements include winning the Confederations Cup i
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
1. 스포츠마케팅이란?
스포츠 마케팅에 대한 정의를 내리기 위해서 마케팅의 정의를 살펴보면, 마케팅이란 "고객과 조직의 목표를 충족시키기 위한 교환이 일어날 수 있도록 하기 위해 상품, 서비스 및 아이디어의 설계, 가격, 촉진 그리고 유통을 계획하는 과정이다(American Marketing Association 1985). 과거
LPGA’s financial structure is getting worse every year
Causes
world economic recession
reduction of LPGA’s sponsorship
the popularity of LPGA is steadily dropping
Causes
The performance of American golfers is not good
Original fans don’t want to increase Asian players
Product
Tour game tickets
Merchandize
4 major matches
British Open
U.S Women's Open
Nabisco Championship
What is Coca-Cola Company?
-multinational
-John Stith Pemberton
-franchised
-anchor bottler
-Atlanta, Georgia
1894 … A modest start for a bold idea
1899 … The first bottling agreement
1900-1909 … Rapid growth
1916 … Birth of the contour bottle
1920s … Bottling overtakes fountain sales
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