1.Introduction
International Game Show G-STAR
Game Show & Trade, All-Round
Place : BEXCO, BusanScale : 35,430㎡Host : Ministry of Culture, Sports and Tourism & Busan Manager : KOCCA & Busan IT Industry Promotion Agency
Encouragement Game Industry
Game Product
Global Marketing
Main Agent
JM-worldwide
Client
Ministry of Culture, Sports and Tourism & Busan
Public
Every
Main events
Figure skating gala show
Tennis match
Marketing concept
Royal & Luxury
Main target public
High class sports
Strong purchasing power
Middle class ↑
Make people interest to the Hyundai card for this event (just common people) – visit the Hyundai card homepage or search the internet about this event etc.
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
public. Nike invested heavily in TV advertising particularly. Nike linked their image with Jordon in a lot of ads in the past. At that time Michael Jordan was a superstar for many people. Thus, Nike’s TV ads focused on Jordan in a basketball. But when Jordan retired from the NBA and his appearance in ads could not see anymore, Nike had to seek a new alternative which is recruitment of sports st
Strengths
1st ) Market Leader in the sport drink category
2nd ) It’s on the field of play in many pro sports
3rd ) Gatorade has a loyal consumer base
Weaknesses
1st ) Too many varieties and flavors
2nd ) Lack of emotional marketing
3rd ) Limited target publics
Opportunities
1st ) MMA athletes can help them
2nd ) Chance for adding a vitamin-enhanced hydrator
3rd