Introduction
-The reason why we choose the Bacchus as our main subject
The Bacchus had stayed at the top of a beverage marketing field for 40 years. However, it was gradually losing its share because of 'the well being' trend where a drink containing caffeine like Bacchus can be seen unhealthy. Bacchus was finally taken its top share by another beverage companies in 2000. The Vita500 is
프로이드는 1차 대전 이후에 국제적 인지도를 얻기 시작하였고, 정신 분석학은 정신 의학이나 사회 과학 뿐만 아니라 문학, 미술, 윤리학, 교육과 같은 분야에도 영향을 끼치기 시작하였다. ‘잠재 의식’이나 ‘자아’란 말은 일상적인 말이 되었다. 많은 사람들은 아동들이 성적인 속성을 가지고 있다
stage add- on.
Now, however, rather than asking designers
to make an already developed idea more at-
tractive to consumers, companies are asking
them to create ideas that better meet consum-
ers’ needs and desires. The former role is tacti-
cal, and results in limited value creation; the
latter is strategic, and leads to dramatic new
forms of value.
Moreover, as economies in the developed
world
Sketch Out Your Hypotheses
The business model canvas lets you look
at all nine building blocks of your business
on one page. Each component of the
business model contains a series of
hypotheses that you need to test.
Find this and other HBR graphics in our VISUAL
LIBRARY
SOURCE: WWW.BUSINESSMODELGENERATION.COM/CANVAS. CANVAS
CONCEPT DEVELOPED BY ALEXANDER OSTERWALDER AND YVES
After decades of wat
of nitrogen
oxides
2.3 kilograms of carbon
dioxide
Solving the Plastic Water Bottle Problem
Unsanitary Lack of
Maintenance
Lost Public No Filters or
One Stage
Only
Instead of developing a different bottle, why not reduce
the need for them?
Public Water Fountain Problem
Transparency
Filtered
Hygiene (sensor)
Appealing (no drain)
Refilling station (bottle)
Service
TrubluIndoor Drinking Fountain