make disadvantages to the new entrants
Strong competitors in the market
High Exit Barrier
- Production facilities have the structure that is difficult to switch to other industries
Product differentiation
Currently, the steel supply is more than demand
fierce competition with price & technology
Low Value-added pr
steel industry.
There are manifold steel products. But, briefly, they can be classified as “steel plates” for making manufactured goods such as cars, ships and “frame products” for construction. INI steel has primarily produced “frame products” and began to makesteel plates in 2005.
On the contrary, there have not been important movements for overseas market. In 2000, INI Steel b
Posco was established a 포항종합제철㈜ at 1968
And in 2000 the Posco was privatized
Now posco has a 포항제철소 and 광양제철소
It makes Posco best company of the world
50 one million tons of steel building systems, globalAll products of high quality steel fixation system
Two processing are done before the continuous casti
steel product’s price increase, China market penetration acceleration - Korean steel industry will be prospected continuously to growth and develop. So, right now, it’s a good chance for investment of steel industry related companies.
3) Firm Specific Factors
(1) The expanding of Strategic Alliance with Neo-Japan Steel
The two companies agree with strategic alliance expanding by m