atmosphere.
2. Bulgogibrothers
Bulgogibrothers’ are enterprise in 2006 by 2 people who have management experiences in TGI &Outback Steak House. ‘Bulgogibrothers’ is new conceptual Korean restaurant involving elegant interior, sweet jazz music, polished light and comfortable atmosphere and no smoke, no smell like western food restaurant. Recently they have 15 stores and revealed TV drama
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint of other people from management to general low level of staffs. Working atmosphere which is possible to respect and understand each other
Stimulating curiosity: preparing new two or three
Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers w