A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international
name, Glo.co and its new slogan “Taste the world” that will definitely revise its old image. Through its new strategy of “glocalization,” Wal-Mart will be extending its market to Glo.co and will focus on both local and global goods that will reach consumers both domestically and internationally. Glo.co will strengthen localization to meet the Korean lifestyle for its main reason of failur
Stores(Sales Tax Excluded)
IKEA’s design is diverse and practical. People say that if it was not IKEA, then it was impossible to think about nice and latest designs with low prices. Some are very simple(the concept is “Simplicity is a virtue”) but others are as luxurious as to name after designers. This tells us that IKEA has used segmentation strategy to approach to various levels of cu