of these days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ product from that of competitors.
To create a center of customers’ attention, companies use many marketing strategy. They usually hire famous models whose image matches well on the product or invest a lot of money to advertising companies to make them coming up with unique mar
advertising to get interest on E-book reader. The main point of our strategies is that we focused PLC cycle which means E-book reader is introduction.
Ⅴ. STP Strategies
ⅰ. Segmentation
First of all, we limit our market for domestic by geographic factor. Because recognition about e-book reader is pretty low in Korea, we suppose that Iriver need to get domestic awareness before doing abro
Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosing Han, Yeseul as a model
through strategic partnership with
HQ Sidus
Starting TV CF at the very first among
coffee shops
Heightening the promotion effects through indirect advertisement in dramas
history
Strategic holding company that manages a portfolio of global market leaders
Founded in 1986 by emerging BBDO, Doyle Dane Bernbach, Needham Harper
Take over several marketing and PR companies
Found Europe market by establishing ‘Omnicom Europe Limited’ in London
Develop company’s communication strategies rather than focusing on advertisement which is sensitive to business
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh