Motivation for alliances
⦁ Accessing complementary resources
and capabilities.
⦁ Leveraging existing resources and
capability
⦁ Enhancing the speed of resourcing
to market opportunities,
technological changes,
and global conditions.
How strategic alliances create value
⦁ Improving Current Operations
- Exploiting economies of scale
strategic alliance
Took their first step as the Korean second airlines company in 1988
Earlier Advertisement : Gently smiling flight attendants
① 'Her name is Asiana'
② Brand image 'New Aircraft'
③'Beautiful Smiles'
④‘World-class Service
'China and get answers from midfield’
This ad shows attractions and harmonize the
teachings of Chinese anci
3) 집중화(forcus) 전략
원가집중화 : 세분시장에서 원가우위 추구
차별적 집중화 : 구매자의 특별한 욕구 만족
=>본원적 전략의 기본 목표는 경쟁우위를 획득하는 것이며, 경쟁우위를 달성하기 위해서는 얻고자 하는 경쟁우위의 유형과 전략적 표적(목표시장)의 범위 규정 필수
18. 포터의 가치사슬 모
strategy that reflects a sophisticated understanding of the economics of an on-line business. Whatever CDnow’s ultimate fate, other virtual merchants can learn a lot by taking a close look at its strategy.
When Jason Olim was 19, a friend introduced him to Miles Davis’s classic album Kind of Blue. Entranced, Olim went searching for more of Davis’s recordings but was met with poor service
A review of matrix techniques for corporate strategy analysis in Crown Cork and Seal Company suggests that they stress the contemporary situation and the impact of future eventualities. The Essence of Mergers and Acquisions (1995) is used as a starting point to develop a corporate strategy for Crown. The Boston Consulting Group (BCG), GE Portfolio, and Technology Product are used which show the c