strategy analysis, KT&G is undertaking the Analyzer approach. In order to satisfy the taste of various customers' needs, KT&G is pouring immense asset into R&D, and it also adopted the brand manager to adapt itself into the changing environment. Considering the fact that KT&G was closer to defender approach in the past, its decision for rational goal and adequate strategies for implementation p
strategy, and focus-differentiation strategy has been utilized. First, the company offers the lowest cost of fare than its competitors in the airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The main goal of the company is to provi
Ⅰ. Situation / Goal
ⅰ. Client : 사랑의 장기기증 운동본부
- 1991.01.22 창립
- 사후 각막기증 / 뇌사 시 장기기증 / 생존 시 신장기증을 진행
- 현재 진행 중인 캠페인 : ‘매월 9일은 장기기증의 날’, ‘나눔 프로젝트’, ‘생명나눔 가게(수익금 지원)’, ‘소울메이트(홍보대사)’ 등
- 장기기증 문화 확산
Strategic Plan
Objectives
다양한 PR전략을 사용함으로써 구단의 노출도를 증가시키고, 이를 통해 성남 시민들의 친밀도를 증가시킴으로써 성남 일화에 대한 연고의식을 확고히 한다
Major Strategies
광고 활용
- 성남 지역 내에서 옥외 광고를 통해 성남 시민에 대한 성남 일화의 노출도를 증가시킨
strategy of marketing, so we choose “Imsil Cheese Pizza”. Imsil Cheese Pizza doesn't have
enough fame in comparison with its quality and taste.
Ⅱ. Situation Analysis
1. The Internal Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, p