Overview of Korail and KTX
비전- Power Korail 2010, Future Korail 2015
재무성적 (단위:억 원)
연혁
2004.04.01 경부, 호남 동시 개통
2003.04 서울 – 부산, 목포 2004년 동시 개통 확정
1999.12 호남선 전철화 추진계
연혁
2004.04.01 경부, 호남 동시 개통
2003.04 서울 – 부산, 목포 2004년 동시 개통 확정
1999.12 호남선 전철화 추진계획 수립 (철도공사)
1998.07 고속철도건설 기본계획 변경 단계별 개통
1994.06 차량도입계약 체결
1990.06 기본계획 및 노선확정(프랑스 TGV 시스템 선정)
1980.05 경부고속철도 건설 방침 결
Blue Ocean Strategy at Henkel
*Company Background
• Foundation : 1876
• Headquarter : Düsseldorf/ Germany
• Employees : About 50,000
• Well-known brands : Persil, Schwarzkopf, Loctite(홈키파, 홈매트)
• ‘A brand like a friend’
• Business areas –Laundry & Home care
-Cosmetics/ Toiletries
-
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo