기업환경
※치열한 시장경쟁,
※새롭게 부상하는 다양한 기술환경,
※급변하는 고객의 요구,제품이나 서비스에 대한 급속한 인식변화는
※시장,제품,서비스,브랜드 등 모든 영역에서 차별성을 확보하는 것이 더욱 어려운 상황입니다.
<중 략>
Ⅰ. What is brand portfolio strategy?
팀의 선수들이 하나
소형화 다점포 전략
치폴레 매출은 작년에 비해 약 10.5%나 상승한 비약적인 성장을 기록하고, 현재 점포수를 1700개에서 4000개 이상으로 늘릴 예정에 있다. 치폴레는 높은 임대료와 테이크 아웃 선호 등을 감안해서 점포 사이즈는 줄이고 테이크 아웃을 중심으로 한 점포를 확대할 전략을 내세우고 있다.
technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony’s inventions and growth at 1960’s were great. However, the recent products are not as popular as in the previous years. In 2005, Sony launched BRAVIA(Best Resolution Audio Visual Integrated Architecture). This product was Sony’s new style of TV b
(2) Aggressiveness/Achievement
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them a
Our main target segment will be foreigners living in Korea. We will be providing the main dish for the foreigners. The estimated price will be $8 for each bibimbap. By selling one bibimbap we are hoping to get $4 revenue. Our main customer “foreigners” will be visiting our restaurants frequently because our product is unique. They will not be too sensitive to the price. Since there are less t