Ⅰ. An Object of the Study
이 연구는 전략과 조직구조간의 관계에 대한 기존의 이론들을 실제 기업의 사례들을 통하여 검증해 보고 그를 통해 이론에 대한 이해를 높이는 것을 목적으로 하고 있다. 이를 위해 우선 조직구조론 수업시간에 공부하였던 것과 기타 다른 이론서들을 토대로 전략-조직구조의 관
Case Study: Hyosung Slush Fund
It was confirmed that Cho Hyun-joon, 41, president of the Hyosung Group and eldest son of Chairman Cho Seok-rae, purchased a villa worth 4.5 million dollars (5.6 billion Won according to the exchange rate at the time) in the Los Angeles area in 2002. Since Cho paid for the villa in cash, many observers are wondering about the source of this money. Chairperson Cho S
1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
- Why we choose domino’s?
Domino’s has focused only on delivery service
Domino’s is foreign affiliated
Domino’s has chosen premium strategy
we expect that domino will have different organizational structure
- Methods for conducting case analysis
Interview
Searching information (internet, book, etc..)
Having a discussion
Facebook marketing
Through
case 3
1. Analyze the competitive structure of the automobile industry in the United States. Is this an attractive industry?
현재 미국의 자동차 산업은 몇 개의 대기업들이 서로 경쟁하는 구도인 과점산업이다. 초창기에는 포드사의 독점으로 시장이 이루어 지다가 점차 GM, 크라이슬러가 시장에 진입함으로서 과점시장으로 변모