3-1. Change in the view of consumer decision making process
The assumptionon the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
Case study - Demogrphy is destiny
1. 케이스 요약
2006년 초 신문의 헤드라인에서는 파리에서 일어난 대규모 폭동에 대해서 알렸는데, 그 폭동은 곧 시작될 시장 근로자 개혁을 고발하기 위한 학생과 근로자들에 의해 일어났다. General Motors와 납품업체 Delphi는 131000명의 근로자에게 매수권한을 제공했다. 런
on real time
② Payment on real time
③ Inventory informationon real time
④ Expect information about defective products
⑤ Delivery vehicle information
• Because productions planning frequently
change, Supplying parts were unstable.
• Person is stationed in KMC
each part manufacturer.
• Supplying parts were stable.
• Person in KMC are nee
change your image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet
onchanges in companies’ risk management system. Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted potential future trends in flaws