corporation especially in this critical juncture where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly was established in 1970 by Mr. Yu II-Han as a joint venture of Yuhan-YangHang,a medicine company and Kimberly Clark, an American medicine company. It is one of the subsidiaries of Yuhan-Yanghang while Yuhan-Yanghang hold
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
ocean related services were the main source of the company’s success.
Moreover, the company took the advantages from having vertical affiliation with STX ship building, STX engine & other STX subsidiaries. STX Pan Ocean has already held a dominant position in the Dry bulk market and now it is heading toward being one of the 5 major shipping companies of the world.
(2) Competitors in market
1. Corporate Overview
(2008 standard)
Global Sales : $25 billion
Subsidiary Outside the United States Sales: $ 16 billion (64% of total sales)
business in 60 countries around the world
products on sale in approximately 200 countries
Number of Employees: 79,000
1950s
they develop electronics-related products, including electrical and mechanical fields in the new product developmen
3. Amazon’s Business Model
We defined Amazon’s business model by analyzing each level of strategy Amazon pursue, and how the company’s structure match its strategy.
(1) The Corporate-level Strategy
Company’s mission statement
According to the case study handout, Amazon’s corporate-level managers believe its mission is to become “Earth’s most customer-centric company, where