20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers an
20% premium price to their future cars. Moreover, from developing a premium brand (Lexus), Toyota pushed aside the big 3 competitors in the US market and ranked 1st among vehicle industries worldwide. Until 1989, Japanese vehicles were already being considered ‘good for money’ and had a highly trustable image around the world. However, with the new LS400, it successfully entered the Luxury v
success example
Culture marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors of cards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit card
High interest
"make credit card u
book called ‘Kyung-jang experience’ following statement was said.
“By that time, the one who were not familiar with bathhouses could not talk or open their eyes due to the heat coming out of hot bath. Many enjoyed warm bath by closing the entrance of the bathhouse. Nowadays, there are many bathhouses in cities and 20 to 30 glamorous prostitutes would comb my hair and scrub of my dirt.”
20~30ages young women group and contain fibers in the beer. The beer market is going fierce competition, so they target a premium market. Fiber is great choice to enter the new market. Korean people have to eat 20~25g each day. However they eat just 17.3g. So about 3~8g fiber is lacked. Hite find this kind of fact, which is made Fiber beer first in Korea.
V