communication, environment, into the curriculum. By changing their curriculum Hanyang university is concentrating on promoting advanced talented students. Not only is the university changing its curriculum but also is creating specific and new departments. The newly created departments in recent years are Energy, Automotive engineering and Electronic engineering. Despite its reputation for engine
Summer Work Camp : ‘International Work camp in Italy’ (Hyeyoon-Lee)
VOLUNTEER COMMUNITY SERVICE
o 2008/03/01-2008/06/01 Seoul Sung-dong mechanical high school
-Mentoring for high school students (Yejin-Lee)
o 2008 Fall-Winter IT Educational volunteer (by SK Telecom ‘SUNNY’ Volunteer Project) (Hana-Kim)
o 2009/02/20-2009/03/31 Hospital Volunteer
-Educating English to young patie
through various media.”
Media Objective
Make awareness about SMC in 1~2 periods during campaign.
Make positive attitude about SMC in 3~4 periods during campaign.
Keep effective reach(3+) 45% at least to target people during campaign.
Keep reach 80% and frequency 5 times average during spring and fall season.
Keep reach 35% and frequency 2 times average during summer and winter season.
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env