C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
Sustainable Competitive Advantage)
Needs에 바탕을 둔 Value 혁신 - 가치를 평가하는 4가지 수준
• MARKETING Trends 변천과정
→ Production Selling
만들면 팔리는 시대 (수요>공급)
제품 중심적 조직 운영/생산성 향상 → 수익창출
1950~1960년대의 설탕,검정고무신, Ford의 Model T
→ Quality Mass Marketing
경쟁시대 (수요=
2. what are the competitive advantages of Huawei in the global telecom equipment industry? Can these competitive advantages be sustained? How can Huawei successfully move up the technology ladder to compete with its international rivals?
화웨이의 경쟁우위는 화웨이의 경영철학에서부터 찾아 볼 수 있다. 화웨이의 경영철학은 이른바 ‘늑대론’ 인데, 세
것이고 양쪽에 걸쳐진 포지셔닝이 되었다.
2. What are the competitive advantages of Huawei in the global telecom equipment industry? Can these competitive advantages be sustained? How can Huawei successfully move up the technology ladder to compete with its international rivals?
국제적인 통신 장비 산업에서, Huawei는 다른 공급자들에 비해 저렴한
competitive advantage. The company does not seem to value its people. There is a growing belief that a company’s human resources is the most important source of competitive advantage. Human resources or the company’s people are one source of sustainable competitive advantage. In a fast-changing environment where technological innovations and other strategies can be copied, it is human resourc