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Survey
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Interview
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a. Principal activities of Shinsegae
Shinsegae is a company that performs distribution, mainly. Distribution is an activity that the goods are exchanged and distributed in many stage from a manufacturer to a consumer. That is, distribution companies take a role as a broker which is buying the goods from manufacturer in the cheapest price and supplying to a consumer who uses them.
Shinsegae is
목표
- 소비자 및 기업 시장들을 세분화하기 위해 사용되는 방법들을 확인
- 마케팅에서 세분시장의 결합 과정과 그 중요성을 설명
- 표적 마케팅 과정을 논의
- 마케팅 믹스의 요소와 각각의 역할들을 기술
- 브랜딩의 역할과 중요성을 설명
1. 시장세분화 과정(market segmentation process)
-- 2단계 전
tangible aspects by relying on their superior knowledge of brand management. The E-Land Group’s corporate expertise now focuses on such intricate skills as branding, store layout, service and style.
Group's intangible is "Differentiation" for every specific customer type; They create exceptional values for each selected group of customers.
3. Introduction of Knowledge Management System
3.