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Target Market
우리의 Target 고객은 35-44세의 $50.000이상의 수입원을 갖고 있는 결혼한 남성이 주 target이다.
지역적으로는 오토바이를 마음껏 즐길 수 있는 서부지역을 target market으로 하였다.
Media Objective
1월부터 2월
미디어 목표: reach 70, frequency 3
3월부터 5월
미디어 목표: reach 90, frequency 5
Ⅰ 프랑스 volvic color water CR Brief
1. 광고 목적
-색깔 있는 물을 소개하고, 색이 있는 것은 음료수라는 편견에서 벗어날 수 있도록, 타사와는 차별화된 새로운 개념의 물을 인지시킴으로써 수평적으로 시장을 넓힌다.
2. Target
- 20대 중후반의 미혼의 커리어 우먼으로, 자신만의 삶을 영위하는데 있어
Frequency of buying patterns
Tourist will not be visiting frequently because they are tourists and they will be willing to try various kinds of food. It is unlikely for them to go the same cuisine. Foreigners living in Korea and busy office workers will be the main target for this company. With the adequate and delectable food, we will intrigue them to come to at least once in every two days. M
through various media.”
Media Objective
Make awareness about SMC in 1~2 periods during campaign.
Make positive attitude about SMC in 3~4 periods during campaign.
Keep effective reach(3+) 45% at least to target people during campaign.
Keep reach 80% and frequency 5 times average during spring and fall season.
Keep reach 35% and frequency 2 times average during summer and winter season.
target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brand image behind Samsung
(Opportunities) (Threats)
1. Fast growing market for premium product- Prada phone.
2. New trend for convergence technology – customers need for the products.
3. Product familiarity arou