of Asian Americans and Latin Americans was rising and Americans’ interest in healthy diets was increasing as well. This led people to prefer Oriental cuisines which uses abundant amount of vegetables and various recipes to satisfy peoples taste. So many Asian Americans who settled in California adapted Chinese or Japanese style cuisines into Western style cuisines making the most of both cultu
of guanxi. How did McDoanald's lack of guanxi affect Its operations in China.
1) Guanxi(꽌시)의 개념
한자로 關係(관계)라 표기되는 ‘꽌시’는 개인적인 힘(Personal Power), 인간관계 (Relationship), 인맥(Connection) 등을 의미한다. 비즈니스를 함에 있어 인간관계는 어느 나라에서나 중요시되는 요소이지만 중국
Introduction
In 1955 “Disneyland-Mickey Mouse, Little Mermaid, The World of Dream” was opened in Anaheim, California. It was the first theme park opened in by W. Disney. It promoted heartwarming feelings about living together as one big happy family. The Anaheim Park was an instant success. Its annual attendants were over 10 million and 70% of them are adults. Then, in 1971, the success was
1) Taste and WTP
WTP = 1383.205 + 478.005* Satisfaction oftaste + error term
It shows that if there is 1 unit increase in Satisfaction oftaste, 478.005 units in WTP increase. (1 unit of satisfaction oftaste is 1-7 scale and 1 unit of WTP is 1 Korean won)
Correlation between taste and WTP is 0.678, which means it is somewhat related. The R square is 0.46, which means that 46% o