REQUIRED RATE OF RETURN ON EACH UNIT FALLS AS THE AMOUNT OF EQUITY RISES, SINCE PROFITS AFTER INTEREST BECOME LESS VOLATILE. THE COST OF DEBT FALLS TOO, SINCE CREDITORS HAVE A BIGGER BUFFER BENEATH THEM. THE FIRM’S BLENDED COST OF CAPITAL IS UNCHANGED, AND IS DRIVEN LARGELY BY THE RISK OF THE FIRM’S ASSETS, NOT HOW THEY ARE PAID FOR. AT THE EXTREMES, IT CAN BE VERY LOW. A FIRM THAT OWNED ONLY
required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new brand name ‘Lexus’ for their new product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to Toyota motors including a 20% premium price to their future cars. Moreover, from developing a premium brand (Lexus), Toyota pushed aside the big 3 competitors
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
Shawshank Redemption, The
- By Frank Darabont.
1 INT -- CABIN -- NIGHT (1946)
A dark, empty room.
The door bursts open. A MAN and WOMAN enter, drunk and
giggling, horny as hell. No sooner is the door shut than
theyre all over each other, ripping at clothes, pawing at
flesh, mouths locked together.
He gropes for a lamp, tries to turn it on, knocks it over
instead. Hell with it. Hes got mor
Eating Raoul Script
Hollywood, California.
City of contrast.
Home to the rich and powerful...
...yet so popular
with the broken and destitute.
Here, sex hunger is reflected
in every aspect of daily life...
...and instant gratification
is tirelessly pursued.
A center of casual violence
and capricious harassment...
...where rampant vice and amorality
permeate every strata of society.
The barrier be