expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIFIC’s entrance to foreign cosmetics markets which are France, China and US. Finally, we propose an ideal business strategy for AMOREPACIFIC’s successful
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen
Expansion: First expansion in Canada, with further expansion in Asia
Looking for optimized opportunity to invest in: $1 billion reserve
Quarter One Strategy
Our Q1 strategy focused on increasing our US presence. With long term plans to expand, but not knowing what would happen before that would occur, we thought it would be necessary to ensure our brand was strong in the US.
We had 25 existing p
expansion in the services sector. In 2007, this sector generated 92% of Hong Kong’s Gross Domestic Product(GDP). Even without the public sector, services still accounted for about 83% of GDP in 2007. By meeting the challenges of rapid technological change and the increasingly intense competition brought about by globalization, the Hong Kong economy has been moving up the value-added chain, shif