4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
조직행동분야에서 identification은 개인의 만족과 조직의 효과성에 영향을 미치는 주요개념으로 인식되어 왔다. identification이란 ‘perceived oneness with or belongingness to an organization"으로 개인(또는 고객)은 조직의 멤버로서 조직과 자신을 동일시한다. 기존의 identification에 대한 많은 논문들이 종업원이나 동창
against their own citizens
Weak institutions
Collapsed health system
Basic food shortage, leading to starvation
Basic differences among civilizations
Smaller world
Economic modernization and social change separate people from local identities
The dual role of the west
less mutable, less easily compromised than political and economical ones
Increasing Economic regionalism
3. Discussion of Mckinsey 7-S
3.1 Shared Value
Hanwha shares a sense of trust and loyalty; its group vision is to “become a top-tier enterprise that enriches life and promotes advancement of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” whi
brand strategy from Current strategy?
Dermatologists Partnership
1. Expansion of Target customer
- Healthcare professionals: Oncologist, General practitioners, Pediatricians etc
- Customers: Outdoor athlete, Baby, Pregnant mom etc
2. Leveraging other distribution Channel
- Direct to Customers, E-Commerce etc
- Need to keep unified and same Brand identity
Severe Competition Growth of E-Commerce