the3rdplace)'라는 개념을 사용하여 이를 설명하고 있는데, 이는 집과 일터 혹은 학교뿐만 아니라, 커피를 마시며 다른 사람들을 만나고 휴식을 취할 수 있는 공간을 제공하는 것이다. 또한, 바리스타도 단순히 커피를 제공하는 사람이 아닌, 고객과 함께 대화하고 인간관계를 갖는 역할을 수행하고 있다.
*Physical Health
1. Establishing Chun-an soccer team.
-fitting on the reputation of sports specialized city. .
-result: 2008 national legue (First 7th, Second 11th)
2009 national legue(first 10th, second 10th),
legue holded by preside (2nd), 3rdplace of the national
games
2010 national legue(first 7th, second 4th),
league held by preside (2nd),
3rdplace of the national games,
2010 national legue(first 7th, second 4th),
1st place of the national games.
[2] CHEON-AN multi stadium
-making track, swimming center and gym to be used by all citizen
-> connected to the health of citizens.
[3] 2011 Safety and Health Experience Festival
We sell not only coffee,
but theplace of communication and
the café’s culture.
1st place is HOME,
2nd place is OFFICE,
3rdplace might be Café combined-concept of coffee+office
1. Mainly in the age from 20 to 30,
2. Living in Seoul,
3. Pioneering knowledge as Internet-oriented,
4. Seeking reasonably cheaper price,
5. Wanting to have a bright light,
cheer
the world market
- Need of CSR outside advertisement
84% agree
- CSR awareness is low but
they agree company have to do social responsibility
- Ranking of LG = 3rdplace
- Who knows CSR activities that LG co. do = 25%
Many of them think that have influence on
company image positively
- Who don’t know CSR =75%
Investing of welfare facilities & ensuring
s