consumption through low price menu
Improving value of eat-out culture
Threat
Marketing success of competitor
Economy depression
Well-being trend
‘Love for women’
Woman’s day on 7th each month
New menu contest ; consumers participating
-> consistent menu development
09’ first prize of customers satisfaction
Hand made dough in a restaurant
unity
nuclear family trend
Increasing career women
Access to Internet
Timeless lifestyle
Threat
New competitors
The rising cost of gasoline
Direct purchase method
Product
Vegetable, meat, fish, delivery…
Place
On-line shopping
Less limited in terms of area.
Price
Over $60 per purchase + delivery fee
Promotion
- This-week products Highlight comfort
- Accessibility
Ⅰ.Multiculturalism in America
1. Multiculture in America
What is Multiculturalism?
19th C- America experienced massive immigration.
The United States has just one culture
→ The culture of variety
To know how many individual cultures exists in America, is to know how many exists inthe world.
The United States of America thrives on diversity.
→
InIndia every community has its own tastes. So inIndia it is very difficult to meet needs of Indians who are from very diverse backgrounds. Also inIndia it has very different transportation, warehousing and distribution infrastructure from Americans’ point of view.
When Wal-Mart decided to enter Indian market it faced very harsh opposition from Indian retail chains. So to ease up the
Ⅰ. Introduction
1) Location
Russia is located inthe north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country inthe world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental