Recruiting procedure
In Korea University, we would attach posters on the bulletin boards of the old law school building, of the back gate of political economic building, of the liberal arts building and all over the university’s, toilets and students counseling center. When making posters, it is important to inform that our group is not for treatment but for improvement one’s own self-image.
the meaning of housing at first, and then explained the DISC behavior pattern in detail. Next, we showed the relation between each behavior pattern - D, I, S, C and spatial composition of housing. In conclusion, analyzing the results of questionnaire, we suggested 4 types of spatial composition based on behavior patterns.
Ⅰ- 4. Terms
1. Action: It is the most basic movement in human bod
the sales of underclothes is not so satisfying. So we need to see another point of the consumer market. According to the interview and questionnaire, it is not difficult to find that there is a common prejudice about wearing underclothes that they always give people a rustic and old-fashioned image. Partly because of Korean tradition, lots of people have formed the thoughts that underclothes are
the use of neologisms?
Age is the most influential factor to the use of neologisms in a group.
Question N° 1 (Closed-ended)1st and 2nd columns : British coined words3rd and 4th columns : American coined words
Question N° 2 (Open-ended)Multisense words
Question N° 3 (Open-ended)Participant’s own coined word
Sherif, M“Social frames of reference are regarded first as stimuli wh
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location