Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze thecustomer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze thecustomer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
Introduction
Our team prepared the case on CRM(Customer Relationship Management) in Everland. Actually, we first prepared SCM(Supply Chain Management) in P&G. But many team presented about SCM, so we changed main subject. When we prepare CRM, we thought a concept of CRM is similar to marketing. But we thought every company have to be concerned about customer for continued existence. Everland
Imsil Cheese Pizza is the original because of some
pizza stores have similar name for example Ji Jung Hwan Imsil Cheese Pizza or Misarang Imsil
Cheese Pizza. Market survey shows that name recognition of Imsil Cheese Pizza is low and they
are not attracting new customers comparing their product’s quality. That’s why an advertisement
and to get consumer awareness is important.
Redesigning theCustomer Database : Dirt Bikes USA
1. Business analysis
• Dirt Bikes USA sells primarly through its distributors.
• Distributors maintain a small customer databases with the following data : customer name, address, telephon number, model purchased, date of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its