1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state ofthe economy ofthese days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
1. History and introduction ofDong A pharmaceutical
Dong-A Pharmaceutical is the leading pharmaceutical company in Korea. Dong-A stands at the forefront of Korea's pharmaceutical industry; motivated by its respect for life and health to continuously innovate and develop products that enhance people's quality of life. We are working hard to grow internationally and become one ofthe world's most
1. Introduction
A subject of this writing
The reason of choosing the coffee mix
The reason of choosing market in the America
An approach method of topic
2. Dong Suh & Coffee-mix
Introduction ofDong-Suh Foods
Who was the founder
Key dates in the company’s history
Location ofDong-Suh Foods
Famous products
Core Capability
2. Dong Suh & Coffee-mix
Co
the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 ofthe appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination o
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report ofDong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part ofthe market, although it has relatively short history