Mission and Vision
Mission :
The global industry Jinro is putting aggressive strategy on world's market and making itself not only in local market but being the best alcohol beverage maker through out the world.
Vision :
Jinro is currently exporting its product to 50 other countries including USA, Europe and Asia, and their aim is to expand more on their distribution. Not only focusi
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Trap-Ease사는 혁신적인 쥐덫을 개발하고 상품화하여 시장에 진출하였다. 그러나 기대한 만큼의 판매가 이루어지지 않
Mission statement가 아닌, 소비자의 쥐덫에 대한 인식을 반영하는 Mission statement가 필요하다. 따라서 “화목한 우리가족의 적 쥐, 안전하고 위생적인 [Trap Ease]가 해결하겠습니다.” 정도가 괜찮을 것이다.
2. Has Martha identified the best target market for Trap-Ease? What other market segments might be firm target?
두가지 질문
THE DATE OF FOUNDATION: JULY 12,2000
INITIAL CAPITAL: 3,030,000,000WON(30 BILLIONS WON=3 MILLION DOLLARS)
EMPLOYEE: 110 PERSON
THE MAIN BUSINESS : EDUCATION SERVICE, ON-LINE LECTURE SERVICE , PROVIDING EDUCATION CONTENTS
SUBSIDIARY COMPANY: MEGA P&P COPORATION (FOUND BY KIM, SUHONG IN AUGUST 1,2000)
nVISION & MISSION
VISION
GIVING AN EQUAL OPPORTUNITY TO SOMEONE WHO WANTS TO LEA
the first Cold Stone Creamery ice cream store in Tempe, Arizona.
1995. Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction.
2007 Kahala-Cold Stone acquires Cereality cereal bar and café.
The Cold Stone Culture
‘We will make people happy.’
The Cold Stone Mission
Happy
Passion
Exc