1. Background
1) Introduction
As the incomes significantly increase, people have been interested in shopping. Many people spend time and money for shopping. Women like shopping more than men do. They don’t hesitate to buy some luxury items for their self-satisfaction. They go to Hong Kong or Singapore for shopping even if they spend more money. Therefore, we chose young women who like
Hong Kong
Overview
16-
H.K used to small fishing village where 7000 people lived in China. Since the Opium War has finished in a victory for U.K. And then H.K became famous city in the world as a colony. After that H.K has been made a trading country for extension to east asia by U.K. At first they focused on labor intensive industry and continuously increased rate of the export labor i
The Woman Warrior 에서도 고백하는 것처럼 Kingston은 영어를 배우는데 상당히 애를 먹었고, 그래서 그녀는 어머니의 손에 이끌려 혀 수술을 받기까지 했다. 하지만 9세쯤 Kingston은 영어로 시를 지을 수 있을 정도까지 영어를 유창하게 할 수 있었다. 집안 형편이 어려웠지만 여러 장학금 덕택에 Kingston은 버클
1. Executive Summary
Our marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments. This project will examine and carry out an analysis of the feasibility/ desirability of entering theHong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentatio